Innovation is at the heart of any successful business. Companies in the long-tail game are adaptable. They are in tune with the changing needs and desires of their customers and are willing to fail along the road to successful innovation. Businesses can foster a culture of innovation in several ways:
Demonstrate leadership qualities 
When business founders, owners and CEOs are positive, passionate about the work they do and are motivated to work towards their vision for the future of their company, they foster a culture that is open to change and innovation.

Savvy employers are continually seeking out ways to improve employee morale, engagement and productivity. After all, when morale is high, employees find a greater sense of meaning in their work and tend to be more engaged and productive. However, morale isn’t the only catalyst for a highly productive workplace.

In much the same way you invest your hard-earned money for a future return, investing in your company’s technology is investing in its future. While many companies try and stretch outdated technology to cut costs, other companies invest and catapult themselves miles ahead of the competition.