Many small- and medium-sized businesses (SMBs) nowadays build and maintain their own website to reach more customers. But because a majority of your competitors also have a website, an underperforming site just won’t do. Follow these web design trends to increase web traffic and boost your bottom line.
Scrolling is a convenient method to navigate a website. Instead of clicking on confusing menus and drop-down tabs, you can just scroll through a one-page site that has a cleaner look and is usually more intuitive to users. This web design style is definitely more important now that people have grown more accustomed to mobile web browsing.
You also have to decide how far visitors will have to scroll to get to know your company. While a long scrolling page gives you more white space and content to work with, a short scrolling page can quickly convey your company’s message and encourages action.
One way businesses have been setting themselves apart from others is by adding customized animations to their pages. This doesn’t mean you should overload your site with flashy effects that take forever to load. If you want to use animations on your site, give it a subtle twist. For instance, Slack’s loading animation features their logo.
Additionally, animations can be used to increase user interaction and engagement. Hover animations will allow your users to position the mouse over your content and get an immediate response without having to move between pages. Slideshows on your homepage can also showcase what your company is about without throwing too much information at the audience. When deciding to add animation to your page, figure out how a specific effect can enhance the user experience while showcasing your business.
To achieve an optimal viewing experience for users, many companies have adopted a flat design for their websites. The flat design style replaces the elements that give an illusion of depth, like shadows and textures, with minimalist typography and colors. For example, Google employed this style to get content to viewers more effectively. The company added flat-design colors and used a sans-serif font. This allows the logo to load faster and makes it easier to read, as well.
More websites and apps are using full-screen forms to increase user interaction. Rather than being redirected to another page where your visitors decide to register or login to a website, they are welcomed by a full-screen form right on the home page. This is also especially useful for mobile users since they are less likely to misclick sections of the form.
The next time you want to use photographs to highlight your company, forget about using stock photos. Business websites that exhibit the company’s own photographs on their homepages look more personal and stand out from the competition.
While these trends are popular at the moment, don’t blindly adopt them all because it might end up looking messy. Instead, use the trends that are best suited to your company.
If you want to learn more about current web design trends, give us a call.